Silicon Valley SBDC: Marketing Fundamentals
3:00 PM
– 5:00 PM
King Library
Description
| The best marketers in the digital and AI era are those who never forget the basics. Having a solid grasp of your marketing fundamentals will allow you to adapt to changes in technology, consumer behaviors, and marketing approaches. So your marketing continues to be effective in getting your customers’ and prospects’ attention, making them want more of what you have to offer. Come and learn about Marketing Fundamentals that will give you insights and tools to be successful in your branding and marketing efforts. What we will cover: - Branding vs. Marketing - What is Marketing? - Marketing Guiding Principles - The 5P’s of Marketing - Measuring Marketing Effectiveness -Sustainable Marketing in Digital and AI Era -Wrap-up/Q&A See you there! Free. No Registration Required. Presented by Silicon Valley Small Business Development Center. Silicon Valley SBDC is part of a 40-year national legacy committed to small business success. With unparalleled access to no-cost expertise from entrepreneurs who have seen it all, Silicon Valley SBDC at San Jose State University provides small businesses with the solutions they seek and the confidence they need to realize their dreams. Parking validation for garage at 88 S. 4th Street will be provided at the program. Get the inside scoop on business and career resources at SJPL. Sign-up today for our monthly eNewsletter, highlighting the latest programs, eResources and services available at the San José Public Library. #sjplworksbusiness |
- Program:
- SJPL Works
- Suitable for:
-
Adults, ages 18+
- Type:
-
Career & Business
- Language:
- English