<B>From a 14-year Fox News contributor, guest anchor, and two-time New York Times bestselling author comes an unprecedented insider's account of the Fox News playbook--the production secrets and manipulation strategies Fox uses to manipulate viewers, divide families, weaponize the daily discourse of news and public opinion, and addict a core audience on right-wing rage and fear. </b> Fox News did not start America's culture war,, but they have the manipulative and destructive genius to exploit it. Smith takes readers behind the scenes of the actual production of the "Fair and Balanced" opinion pieces and panel segments that feed a ravenous right-wing audience. He exposes and diagrams the pages within the Fox News playbook that the liberal and progressive candidates will be fighting against in 2020. Smith shows that Fox manipulates viewer's right-wing instincts to addict them, to activate a hatred toward partisan enemies and to hook them on feelings of intellectual and cultural superiority.