Shopping Till We Drop

Truth and Lies About Why We Buy

The Hostile Takeover of Childhood

Why Women and Girls Must Fight the Addictive Power of Advertising

Remarkable Insights Into the Minds of Today's Global Kids and Their Relationships With Brands

Secret Truths About Marketing to Gay and Lesbian Consumers

The Eight Truths of Marketing to Women

Marketing Discrimination in the Digital Age

The Science of Shopping

Why More Is Less

How Smart Businesses Are Adapting to the World's Most Important Consumers-- Women

Consumer Behavior and American Culture

Why Things Catch on